Mad Dogs | Toutous Grognons

Project Status Update

Recent Updates

• Sales & Operations: Conducted several product demos and managed data exports.
• Logistics & Cross-Promotion: Started including Woofix cards in all Mad Dogs physical orders.
• Networking: Promoted Woofix to ~25 pet groomers at a local industry dinner, which also provided solid social media content.

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Next Steps

• Direct Mail: Send Woofix/Mad Dogs postcards to physical storefronts (Cost: $1.50/ea).
• Paid Ads: Launch Facebook marketing at $25/day, localized strictly to Quebec.
• Community Growth: Automate and optimize promotional posts in niche Facebook groups (where self-promo is allowed).
• Conversion Optimization: Add social proof and case studies to the site. Set up automated email workflows.
• Email Marketing: Initiate regular bulk email campaigns to the existing Mad Dogs client list.

Update: Automated Phone Numbers & Market Expansion

New Features & Beta:

• Industry First: Fully automated dedicated phone number generation. Users claim their own numbers instantly with zero manual configuration required.
• Unlocks: 2-way messaging, custom SMS templates, and upcoming SMS marketing campaigns.
• Platform Upgrades: Added a lot of new small features and overall enhancements across every single section of the software.
• Status: Currently in beta (looking for a couple of testers) alongside a bunch of new automated SMS features.

Market Strategy:

• The Push: Launching a heavy marketing campaign in Quebec and Canada after patiently refining the product for local dominance.
• The Edge: A much better option than free generic tools like Square (since it's strictly groomer-specific) and far superior to expensive groomer-specific local software.

Enterprise Growth: The MoeGo Challenge:

• The Win: Highly optimized booking flow, calendar, and staff scheduling—already outperforming MoeGo's flow.
• The Gap: Not quite at MoeGo's overall feature level yet, but a surprisingly close and vastly superior choice for users who don't need the extra bloat.

Current Focus: Scaling hard locally in Canada/Quebec, finalizing the SMS beta testing, and building out features in parallel to fully rival huge US giants like MoeGo.

🚀 Update: Ad Results & Competitive Traction

The Ad Run:

• Spend: $50 CAD/day (US & English Canada) for 12 days.
• Outcome: Landed 4 new active users.

Market Feedback:

🔹 Local Win: Planimo Displacement

• Feedback: Users in my local area currently using Planimo are ready to switch immediately.
• The Edge: Feedback confirms Woofix already offers more features than Planimo, making the migration a "no-brainer" for them.

🔹 Enterprise Growth: MoeGo Comparison

• The Good: Demos with MoeGo users ($150+/mo) went great; they love the Woofix pricing.
• The Gap: Identified a few "dealbreaker" features needed to trigger a full switch from MoeGo.

Current Focus: Building out those final MoeGo-killer features to unlock high-value accounts while onboarding the local Planimo users.