What’s New on InstaSupport (Oct 18–24, 2025)

A concise roundup of meaningful changes.

Multilingual Everywhere

• Full i18n coverage across navigation, buttons, and forms.
• Migrated 2,000+ strings: AI-assisted extraction + scripts; every key manually reviewed.
• English and Dutch live; Spanish next. Adding locales is now straightforward.
• i18n unlocks sales/marketing in Dutch channels and reduces future copy drift.

Interface & Preview

• Refined color system for light/dark modes; consistent typography and spacing.
• Buttons and states cleaned up for clarity and contrast.
• New live preview on the landing page: a simplified, read-only mini app that respects dark mode, translations, and desktop/mobile—clearer than static screenshots.

Assignments

• Requests can be assigned to a teammate in one click.
• Clear ownership reduces ambiguity and speeds response times.

Reliability & Discoverability

• Fixed description editor glitches (no more jumping/disappearing text).
• Multiple quality-of-life improvements across the app.
• Cleaner titles/meta/social cards and Bing site verification to improve search visibility.

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Builder’s Notes (for founders)

1. Add i18n early; retrofits are costly. Enforce missing/unused key checks in CI.
2. Automate the bulk, review the details—CTAs, errors, and legal text demand human judgment.
3. Live, component-based previews communicate value faster than screenshots; use deterministic demo data and lazy-load.
4. Pair one meaningful capability with visual polish to ship a coherent story.
5. Treat SEO hygiene as a weekly checklist; small steps compound.

Quick i18n Checklist

• Wrap strings (t() / useTranslations()).
• Namespaces that mirror your folder structure.
• CI fails on missing/unused keys.
• Tested fallback language.
• Glossary + manual review for key copy.

If you’re exploring i18n or live previews and want to compare approaches or checklists, I’m happy to share more detail.

Learning the hard way, talking to my target audience

Quick update from InstaSupport.io — and some lessons that might help if you’re refining your positioning or early UX.

I recently rebuilt our landing page and markdown editor after realizing many of my early assumptions about users were off.

At first, I thought I was building for anyone who wanted “support made easy.” But after talking to dozens of people I thought were customers — small shop owners, freelancers, artists — I kept hearing the same themes:

• Most handle support through DMs or Messenger.
• The real pain isn’t “tools” — it’s repetition, burnout, and noise.
• Many messages aren’t even from paying customers.

That feedback completely reframed how I looked at the product and its messaging. The new landing page now focuses less on “simple support” and more on helping customer-facing teams stay polished, structured, and credible — even when they’re small and growing.

The redesign highlights real outcomes — clarity, accountability, and professionalism — not just features. And our Markdown editor now supports authenticated uploads, inline images, and code blocks while feeling refined enough for any brand-facing reply.

Big takeaway for me:

Customer discovery isn’t just about who wants your product — it’s about learning who doesn’t, and why.

That shift also refined our roadmap. Integrating your email inbox will stay on the list, but the focus is on making support less repetitive and more human — with AI-assisted replies, message templates, and a shared knowledge base to speed up accurate answers.

Curious how others have handled this kind of pivot — when user feedback reshaped not just the product, but the story you tell around it.

– Jeroen

Hi everyone

I’m Jeroen, and I’ve been building InstaSupport.io.

The idea started pretty simply.

At work, we had a support chat where customers would come in with technical API questions. Some of those conversations would spill over into long email threads with plugin builders, external partners, and half the company in CC. Debugging through that mess was painful — the context got lost, and it was hard to keep track of who said what.

What I really wanted was a quick, throwaway place to create a ticket — something I could share with anyone, instantly, without sign-ups or heavy setup.
Just fill in your info, get a link, and share it. That’s it. The entire conversation lives there, ready for anyone involved.

So I started off with that — a kind of pastebin-like ticketing place where you can create a support ticket without any sign-up.

That small idea eventually grew into InstaSupport: a lightweight support platform for small teams who want to handle customer requests without enterprise complexity.
You can spin up a branded form, share links, assign tickets, and reply — all in one clean dashboard.

You can still create instant, no-signup tickets here: Create a ticket

InstaSupport is free to use, and the core version will always stay free.

I’ll be adding a more advanced version later with extra features like advanced analytics, integrations, and custom domains — but the basic experience will stay open and accessible for everyone.

If you’re looking for a simple support platform that will grow with you, I’d love for you to try it out and tell me what you think.

Check it out here

Thanks for reading,

Jeroen