Coach
October 13, 2025
I Got Customers!
Since launch, I've managed to get quite a few sign ups, but the issue is that once signed up, they stop the process and don't purchase the Pro version. Seeing as the running costs of the product are really low, I've been going with the following approach:
- Once users sign up, I have their email. I then count that as a lead.
- I send them a 100% off for 6 month discount coupon. I don't use any external APIs, so this isn't going to cost me much.
- Hopefully, the users are then tempted to take the offer and then use the product.
- Once the 6 months are over, they may still think that paying the small fee per month isn't worth it, BUT keeping their code documentation that they've put INTO Ghost Note over the last 6 months WILL be worth keeping, and therefore they'll be inclined to keep paying. That data isn't cleanly exportable, which I think is wise. This is where the "stickiness" of the product comes from.
So far, from this strategy, I've managed to get one customer, who was Principle Software Engineer at Oracle. So hopefully after 6 months he continues paying the monthly fee, which he is likely to do if he continues to use the product.
Then, following that, I have a user from Taiwan pay the full price for the yearly membership for Pro, which I was very happy about. After 12 months of using the Product, hopefully he has put a lot of documentation into it, at which point the value of keeping that documentation becomes more valuable than the small fee per month for the product. And therefore, hopefully, that's a permenant customer